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Affiliate Program. Thanks for your interest and excitement about Square! There are a few ways that you can spread the word about Square. If you are an existing seller, you can share Square with other businesses through our Referral Program. If you are not a Square seller, you can still spread the word about Square through our Affiliate Program.
In this guide, we’re going to set up a complete Squarespace affiliate marketingprogram using Peach’s.
This tutorial takes about ten minutes – after that, you’ll have your affiliate program up and running.
What is an affiliate marketing program?
An affiliate program lets you reward influential people for sending customers to you.
You pay a commission to your affiliates based on the sales they send to your Squarespace store.
Add bloggers, Instagrammers, YouTubes, and authors to your affiliate program. They’ll share your store with their audience. You’ll pay them a commission on any sales.
Why would you want an affiliate program?
Affiliate programs let you dramatically increase the reach of your store without buying expensive ads or running complicated marketing programs.
Say you know an influential person in your industry – a popular blogger, an Instagram personality, etc.
They’ve got a strong connection to your product – or maybe you send them a free sample.
You want to reward that person for sharing your product in a way that’s incredibly beneficial to you both.
But neither of you really know how much you should pay for a sponsored post (and sponsored posts are risky… what if they’ve bought fake followers?)
Instead, you add them to your affiliate program, and offer them a commission on any sales they send to you.
They share your products with their followers, their followers buy your products, you reward the affiliate.
What businesses are affiliate programs suited for?
Affiliate programs are well-suited to most types of businesses. In particular, industries like fashion, beauty, technology, food, and lifestyle brands.
The key question to ask is this: does your industry have highly influential people who can organically share your products with their audience?
If so, you want to invite those people to be your business’s affiliates.
Affiliate programs vs referral programs?
Affiliate programs are when you pay the affiliate a commission based on referred sales to your store. Say, you pay them 20% of sales of all the customers they send to you.
Characteristically, you’ll have a small number of affiliates who reach a large audience.
Referral programs are more of a friend-to-friend exchange. You can offer a customer a discount off their next order if they tell a friend about your store.
This often looks like “Send a friend $10 off, and you’ll get $10 off your next order.” You typically wouldn’t pay a referrer a percentage commission in a referral program. (Would a referrer really be encouraged by a 10% commission on a $25 order?)
These are much more natural, small-scale interactions between regular people. Anyone can sign up for the referral program – they don’t need to be able to reach a large audience… they just send a message to their friends.
If you’re looking for a guide to setting up a Squarespace referral program, Peach’s has a different plugin for that.
How to set up an affiliate program on Squarespace?
To set up our affiliate program, we’ll use Peach’s – an easy way to set up an affiliate program sepcifically for Squarespace.
Follow our guide and you’ll have your affiliate program up and running in ten minutes, and you’ll be able to invite influential affiliates to help grow your store.
- Visit the Peach’s affiliate programs page and sign up for an account
- On the “Create Program” screen, enter the details for your campaign name, your website’s URL, and your Squarespace store URL.
Everything should be straightforward, and you can set a default commission of no commission, a percentage amount, or a fixed amount per order. You’ll also be able to customize this on a per-affiliate basis later. - Follow the first three steps on the Peach’s dashboard to connect your program to your store.
The setup guide on the site links you to the relevant parts of your Squarespace admin settings, and you can copy and paste values from there. - With the last two steps, you’ll verify that your affiliate program is connected to your store and that your affiliate’s referred orders are getting tracked correctly.
- After you’ve finished those steps, all your checkboxes will turn green, and you can click the button to make your program live.
You can tweak the dashboard styles (what your affiliates see) and templates (affiliate emails and notifications) for your program before you go live. - Click the button to make your affiliate program live. You’re done!
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? Kubernetes – my book on Kubernetes for web app developers
? Emoji Bullet List – easily emojify your bullet point lists (like this one!)
Jump on my email list to get sent the stuff that’s too raunchy for the blog.
(Seriously though, it’s a once-a-month update on apps I’ve built, tips for your Mac, and other relevant info.)
This guide is going to teach you how to set up a referral program (like “refer a friend and get $20 off your next order”) for your Squarespace store.
If you’re looking to set up an Affiliate Program on Squarespace, check out my tutorial here. Best place to play craps in vegas.
(What’s the difference between a referral program and an affiliate program? A referral program lets regular customers share your store with their friends to earn rewards. An affiliate program lets influential people earn commissions from sharing your store with their large audience.)
Why set up a referral program for Squarespace?
People trust their friends more than ads
Studies have shown that 9 out of 10 people trust recommendations from their friends above any other source when it comes to making purchases. So if you can get one of your customers to recommend a product to their friend, odds are pretty good
Rewarding your customers builds loyalty and repeat customers
I’m a small business owner, so I know first-hand that you’re probably not in business for the drive-by customers. What keeps you going are the people who come back, who love your products, and who rave about you. You need to reward people like that! First rule of economics is that people respond to incentives – so it makes sense that you should thank and reward your biggest fans.
It’s waaay cheaper than old-school advertising
Hands up – who’s burnt some money trying out AdWords? Or – shudders – you paid for a TV ad. Outdated. Modern businesses with modern products need modern marketing. There’s a reason Uber, Dropbox, and fast growing tech companies have refer-a-friend programs. They work. They’re a million times cheaper, and a million times more effective than buying ads.
Reward your customers for sharing your store, don’t pay huge advertising corporations to do it.
Okay – on to the guide.
How to set up a referral program on Squarespace
We’re going to use a Peach’s Squarespace referral program to set this up. Peach’s is a platform that plugs right in to your Squarespace site and adds refer-a-friend functionality.
This whole thing takes you about 10 minutes, and after that you’ll have a working refer-a-friend program.
1. Sign up for a Peach’s account
Head over to the Peach’s site and click ‘Get Started’, then fill in your details.
2. Create a new Squarespace referral program
After you sign up, the site will take you through to the form where you create your referral program.
Start by entering your store’s name, your website’s URL, and your Squarespace dashboard URL.
If you use a Cover Page as your home page, you’ll need to set a different URL as your website URL.
Switch the toggle on if you’re using Squarespace Commerce Advanced.
3. Configure your program with a few options
In the next step, tweak your referral program so that it fits how you want to reward your customers.
For me, I’ve found that keeping it simple is best for my customers to understand.
I usually set my referral programs up like “Reward customers who refer a friend with a $20 discount on their next order of $30 or more.”
The other popular option for stores that want to grow more quickly is used by companies like Uber and American Express.
It’s called “Two-sided referrals.” It lets you do offers like “Send a friend $5 off and get a $5 reward after their first order.”
I don’t think any of the other referral program platforms can do this with Squarespace, so it’s worthwhile upgrading to one of Peach’s premium plans if you want this.
4. Add the Peach’s account to your Squarespace store
Once you’ve set your rewards, click “Create.”
Then you’ll need to plug the referral program into your Squarespace store so that discount codes and referred sales get sync‘d up.
It’s pretty easy – the site guides you through it. Although you might need to wait up to a minute for the spinners to get the “completed” tick.
(If you get stuck at this point – Peach’s email support address is [email protected])
5. Customize your program
Once you’ve connected your account, you can customize your website pop-up and customer emails.
Click “Customize” in the sidebar to go to the customization section.
This is handy because it makes the referral experience more ‘seamless’ with the rest of your store – so people use and trust it more.
You can add a new banner image, tweak the verbiage, and even set custom CSS for your pop-up.
6. Launch your program
You’ve created your referral program, and now you’re ready to launch.
Head to the “Launch” tab in the sidebar, and then click “Go Live.”
Squarespace Affiliate
Peach’s will run some checks to make sure everything’s connected properly, and then your program is live!
Note: Order Confirmation Emails – if you’re using the Order Confirmation Emails integration (which isa great feature, it plugs right into your existing post-order Squarespace emails) – it will prompt youto add the widget to your emails. Simply copy-and-paste that code at the end of your order confirmation emailwhen you get prompted.
Squarespace Referral Program
If you get stuck at any point, Peach’s support email is [email protected].
Square Affiliate Program
My products
? Vanilla – hide icons from your Mac menu bar for free
? Rocket – super-fast emoji shortcuts everywhere on Mac… :clap: → ?
? Kubernetes – my book on Kubernetes for web app developers
? Emoji Bullet List – easily emojify your bullet point lists (like this one!)
Jump on my email list to get sent the stuff that’s too raunchy for the blog.
(Seriously though, it’s a once-a-month update on apps I’ve built, tips for your Mac, and other relevant info.)
? Vanilla – hide icons from your Mac menu bar for free
? Rocket – super-fast emoji shortcuts everywhere on Mac… :clap: → ?
? Kubernetes – my book on Kubernetes for web app developers
? Emoji Bullet List – easily emojify your bullet point lists (like this one!)
Jump on my email list to get sent the stuff that’s too raunchy for the blog.
(Seriously though, it’s a once-a-month update on apps I’ve built, tips for your Mac, and other relevant info.)